The History of Adolf and Rudolph Dassleraka ADIDAS

The first Adidas trainers were hand produced by Adolf (Adi) and Rudolph Dassler in 1920 under the Dassler name at home on the kitchen table. In 1928 the trainers appeared in the Olympic Games in Amsterdam. By 1956, at the Melbourne Olympics, the Adidas brand was being promoted.This was the first sports sponsorship. By 1961 Adidas had branched out from trainers into footballs and clothing. At the 1964 Tokyo Olympics, 80% of all athletes sported footwear with the familiar Adidas 3 stripes.The Adidas trefoil logo was introduced in 1972. This represents the continental plates coming together in the spirit of the Olympics. In the same year, the German national football team won the European Championships wearing Adidas boots.The new three strip Adidas Equipment logo was introduced in 1996. ADIDAS SUPERSTAR were at one time hard to get hold of even if you were a professional US basketball star. Today this is hard to believe, as the signature shell toe of the adidas superstar has now become firmly established as one of the great classics, popular around the World, and available in hundreds of colourways